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RECENT PROJECTS

A selection of recent commercial projects

By Gabriela "Gejb" Matušková

NEW BALANCE: 574 Green Leaf event

Agency: HAUPT PR

Client: New Balance

Production: HAUPT PR + Merxdesigns + Gejb.XYZ

Set Design: Merxdesigns + Gejb.XYZ

My part: Art Direction + Idea making + Supervisoring

Set design

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Vibe

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Influencers

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PILSNER URQUELL: TVC + Digital campaign

Deer (Dear?) nature, Pilsner Urquell knows a small detail can change everything…

Agency: Triad Advertising

Client: Plzeňský Prazdroj

Production: Stink films, PFX

My part: Art Direction

Year: 2021

Awards: Flema (the best small campaign), ADC (3x: activation campaign, brand experience, digital craft)

More: https://triad.cz/our-work/deer-nature-pilsner-urquell-knows-a-small-detail-can-change-everything

More: https://www.mediar.cz/galerie-reklamy/priroda-nad-zlato-setrnejsi-lahev-pilsner-urquell-usetri-odpad-o-vaze-530-jelenu/?fbclid=IwAR3HWBY3l1YeQLd6wJUujo4IwyvSODi6jX4bVIAhK6oNiSAGcpwpx6YzNsc

Key visual

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Augumented reality

TVC (have to check on YouTube)

TRIAD X PARTY: event

Client: TRIAD Agency

My part: Art direction + Idea making + Scenography + Supervisoring

Production: QUIX + TRIAD

Vibe

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Vibe again

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Set design

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Photo booth design

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TULLAMORE D.E.W. HONEY: product launch, influencers campaign, digital campaign, new IG profile

Client: Mast-Jaegermeister CZ s.r.o

Advertising Agency: Triad Advertising

Strategy planning: Matúš Ficko, Adam Špina

Art Director: Gabriela Matušková

Graphic design, illustration & animation: Vendula Žižková

Copywriting: Lucie Kalousková

More: https://refresher.cz/104916-Radlickou-kulturni-sportovnu-zaplnil-dav-lidi-Na-co-se-vsichni-sli-podivat

Case study

EVENT

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PR BOX

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MY MOODBOARDS: How to find visual direction for Instagram content for Tullamore D.E.W. Honey

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ICE CREAM MÍŠA: TVC

Agency: Triad Advertising

Client: Unilever

Production: Nice! films

My part: Art Direction & Idea making

Year: 2020/2021

More: https://triad.cz/our-work/triad-and-misa-take-you-to-the-quark-mountain

Key visual

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Step by step

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Progress

© 2026 Gabriela "Gejb" Matušková

DIGITAL T-SHIRT

DESIGN CONTEST BY ADOBE & OFFF

A few events I’ve made...

Jolanda — automat pro instantní únik ze stereotypu!

Instalace interaktivního světla

Scenic project

X-RAY stained glass installation

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